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Community Engagement Phase
One September October 1998
Summary of Phase One
Engagement Activities
Prepared by
Mary Means & Associates, Inc.
Prepared for
East-West Gateway Coordinating Council
In association with
Bi-State Development Agency
Missouri Department of Transportation
10.22.98
The Cross-County Corridor
MetroLink Segment I Extension Conceptual Design & Environmental Analysis

Table of Contents
Introduction................................................................................................................1
Public Forum Summary ...........................................................................................
2
Community Issues Workshop
1
Forest Park Station through University City ................................................4
Community Issues Workshop
2
Richmond Heights to Shrewsbury .................................................................7
Community Issues Workshop
3Clayton & the Galleria Area ...........................10
Evaluation of Activities
............................................................................................14
Phase 2 Engagement
Activities
...............................................................................15
Appendix A: Phase One
Media Coverage

Introduction
This report includes written summaries of the first
round of public meetings held for the Cross-County Conceptual Design Study. For each
meeting, information concerning the date, place and time of meetings, the number of
participants, the meeting structure, and the material available to participants is
documented.
This report also provides:
- Summaries of Panel Discussions
- Summaries of Small Group Discussions
- Summaries of Evaluation Forms
- Summaries of Comment Sheets
- Summary of Media Coverage
- Evaluation of Engagement Activities
Additional documentation of the public meetings
has been provided to the East-West Gateway Coordinating Council. The documentation reports
include copies of all material distributed at the meetings, meeting agendas, transcription
of notes prepared by recorders, and copies of all materialEvaluation Sheets, Comment
Sheetsreceived at the meetings. The documentation reports are available for public
review at the Councils office.
.

Public Forum
Summary
Location, Date & Time
Clayton Community
Center; September 28, 1998; 4:00 to 6:00PM and 7:00 to 9:00PM
Forum Purpose
The first Public Forum was designed as an open
house. The public was invited to drop-in and learn more about the first phase of the
Conceptual Design Study for the proposed Cross-County MetroLink Segment I Extension. The
forum provided an opportunity for the public to ask questions of and explore ideas with
members of the design team and the Council's staff. It was sponsored by the East-West
Gateway Coordinating Council (the Council) in cooperation with the Bi-State Development
Agency (Bi-State) and the Missouri Department of Transportation (MoDOT).
Public Attendance
252 sign-in cards were collected from attendees.
Staff at the registration table noted that not all attendees signed-in, therefore actual
attendance is estimated to be closer to 275. Based upon the evaluations received, the
majority of attendees were residents of Clayton and its vicinity. Visitation was highest
during the 7 to 9 PM session compared to the 4 to 6 PM session.
Staff Attendance
Council & Agency Staff
Engagement Team Members Design Team Members
Les Sterman, EWGCC
Mary Means, MMA
Richard Hocking, PTG
Jerry Blair, EWGCC
Steve Schukraft, MMA
Bill Schafer, PTG
Donna Day, EWGCC
Leslie Smith, MMA
Paul Moyer, EDAW
Jim Seamon, EWGC
Al Witzig, MMA
Greg Knauer, PES
Steve Clark, MoDOT
Laurna Godwin, Vector
Austin Tao, Austin Tao Assoc.
Paul Wojciechowski, MoDOT Jessica Perkins,
Vector
Andy
Trivers, Trivers Assoc.
Bob Innis, Bi-State
Joe Berridge, Urban Strategies
Gary Smith, Bi-State
Mark Reid, Urban Strategies
Forum Structure
Participants were able to
review displays showing the conceptual design options and to learn more about the ways
these options will be refined and evaluated. The forum displays were organized into a
series of ten stations:
- Station 1: Welcome & Sign-in
- Station 2: Planning History & Context
- Station 3: Basic Design Options
- Station 4: Design Options for Forest Park Station through
University City
- Station 5: Design Options for Clayton and the Galleria
Area;
- Station 6: Design Options for Richmond Heights to
Shrewsbury
- Station 7: Evaluation Criteria
- Station 8: Forest Park Transportation System
- Station 9: Community Design
- Station 10: Community Involvement
Each station was marked by a large sign and included
hand-outs or information displays. Information posted on the displays included: large
maps, photos of existing conditions at possible alignment locations, sketches of the
various vertical alignment options (at-grade, above grade, below grade), and accompanying
text. Representatives from the Council and the study team were at each station in order to
speak directly with the public regarding their questions or concerns. Upon entering the
forum, participants were provided with a handout that described the purpose of the
evening, a map of the stations with key questions for each station, and a schedule of
upcoming public events.
Materials Provided
In addition to the information displays, other
materials were made available to the forum attendees including the following: Forum
Orientation Handouts, Evaluation Sheets, Comment Sheets, Study Brochures, and Study
Newsletter (Cross-County MetroLink Update, Volume 1, Fall 1998). Fact sheets were
available regarding Upcoming Events, How to Get Involved, Frequently Asked Questions,
Design Definitions, the Route, the Cross-County Team, and the Community Working Group.
Evaluation Sheet Summary
Evaluation sheets were distributed
to forum attendees asking them to evaluate the forum regarding logistics (location, time,
set-up) and the quality of their experience. While the evaluation sheets cannot be
interpreted as a statistically accurate picture of participants opinions, they
provide an indication of the overall quality of the experience. A total of 164 evaluation
sheets were returned with the majority of respondents residing closest to the Forest Park
to Clayton segment of the proposed extension.
Overall, respondents were positive toward the questions
asked, agreeing or strongly agreeing with the following statements:
- The Clayton Community Center was an accessible location for
the Public Forum;
- Time slots were convenient for my schedule;
- Displays were valuable in helping me to understand more
about the project;
- Handouts were valuable in helping me to understand more
about the project;
- After the Public Forum, I feel more prepared to participate
in Community Issues Workshops.
- The mailings (brochure and newsletter) and newspaper were
cited most often as the way respondents learned about the meeting.
Attendees
also were asked what they most liked and disliked about the forum. Generally, people most
liked the opportunity to talk directly with members of the study team, exchanging views
with other visitors, seeing the design options in writing and drawings, the informal
format, and that the forum was held at all. Most disliked by attendees were the lack of
detail, confusing displays, lack of formal structure (e.g., no presentation),
defensiveness of some staff, and "buttonholing" of staff by some participants.
During the 7-8 PM time period a large number of people arrived, prompting comments about
crowding and an inability to see displays and hear or talk with staff. Concern also was
raised about the integrity of the process (e.g., just "propaganda").
Comment Sheet Summary
Although the primary purpose of the forum was to
provide information rather than to solicit comments, public comment forms were made
available to individuals who wished to convey their comments to the Council and study team
in writing. Comments were received concerning the engagement process and forum
specifically, community impacts, and design recommendations and preferences. With regard
to the process and forum, comments included; appreciation for the ability to review
information and provide feedback, concern about the integrity of the process, and
inaccuracy of a display map. Community impact issues raised included concern about noise
levels and vibration, vehicular and pedestrian safety, traffic, parking, urban design and
aesthetics, costs, timing, and serving the young and elderly. Participants also expressed
a variety of preferences regarding route location and profile, station design and
location, integration with other forms of transit, and expansion.

Community Issues
Workshop 1
Forest Park Station through University City
Location, Date & Time
Compton Drew Investigative Learning
Center; October 1, 1998; 7:00-9:00 PM.
Workshop Purpose
This Community Issues Workshop was designed to
provide an opportunity for the study team to elicit comments, concerns and questions from
interested parties concerning the Cross-County study and the design options for the
section of the MetroLink extension from Forest Park Station through University City. The
workshop was sponsored by the East-West Gateway Coordinating Council (the Council) in
cooperation with the Bi-State Development Agency (Bi-State) and the Missouri Department of
Transportation (MoDOT).
Public Attendance
225 sign-in cards were collected from attendees.
Staff at the registration table noted that not all attendees signed-in, therefore actual
attendance is estimated to be closer to 250.
Staff Attendance
Council & Agency Staff
Engagement Team Members Design Team Members
Les Sterman, EWGCC
Mary Means, MMA
Richard Hocking, PTG
Jerry Blair, EWGCC
Steve Schukraft, MMA
Ron Deverman, PTG
Donna Day, EWGCC
Leslie Smith, MMA
Bill Schafer, PTG
Jim Seamon, EWGC
Al Witzig, MMA
Paul Moyer, EDAW
Steve Clark, MoDOT
Laurna Godwin, Vector
Greg Knauer, PES
Paul Wojciechowski, MoDOT Jessica Perkins,
Vector
Austin Tao, Austin Tao Assoc.
Mark Reid, Urban Strategies
Andy Trivers, Trivers
Assoc.
A team of facilitators and recorders also
participated)
Workshop Structure
The workshop was organized around an introductory
presentation and small group work sessions. Upon arriving, participants were asked to
sign-in and pick-up several pieces of information about the study. The workshop began with
a welcome by the Council's Executive Director, Les Sterman, followed by a presentation of
design options by Richard Hocking of Parsons Transportation Group. Jessica Perkins, lead
facilitator with the engagement team, followed with an explanation of the small group
discussion format.
Many participants did not want to break into small
groups and chose instead to remain in the large room. Approximately half of the group
chose to stay in the main meeting space, the other half chose to participate in the
facilitated small group work sessions. Hocking remained in the large room and answered
questions as Perkins facilitated. Mark Reid served as large group recorder. In the small
group work sessions, participants were asked by a facilitator to respond to the following
questions in round-robin style: "What are you feelings about the MetroLink extension
in your area?" "How do you believe your community will be positively influenced
by the MetroLink extension in your area?" "What concerns you most about the
MetroLink extension in your area?" and "Which option do you prefer and
why?" Participant comments in the large and small groups were recorded on flip
charts.
Materials Provided
Informational and other materials were made
available to attendees at the registration tables included the following: Workshop Agenda,
an excerpt from the newsletter, Cross-County MetroLink Update, Volume 1, Fall 1998,
Frequently Asked Questions fact sheet, Evaluation Sheet, Comment Sheet, and a copy of the
Cross-County MetroLink Update. At the front of the large meeting room displays were
mounted including: large maps, photos of existing conditions at possible alignment
locations, sketches of the various vertical alignment options (at-grade, above grade,
below grade), and accompanying text.
Some individuals affiliated with known interest
groups also distributed their own materials to participants as they entered the building.
Among the material distributed was a comment form disguised to look like material prepared
and endorsed by the Council. The use of the Cross-County logo on this form was not
authorized by the Council. The form was designed to elicit preferences about specific
design options and this may have led participants to believe that a Council decision
regarding a preferred design was imminent, a purposely false impression.
Large Group Discussion Summary
The large group question and answer session with
Hocking revealed community concerns about several potential impacts of the extension.
Participants asked questions about the following: parking impacts on neighborhoods and
Clayton businesses, methods for estimating costs and assessing impacts, design
requirements for stations, strategies to control parking, signal phasing, noise
mitigation, right-of-way requirements, pedestrian and bike safety, and traffic congestion.
Hocking provided answers and clarified that it was too early in the study to provide
detailed information about the impacts of different design options.
In response to a participant's shouted request,
people expressed their design preference by raising their hands. Most indicated their
preference for the cut-and-cover tunnel option and many said they would prefer that money
be spent to upgrade the bus system rather than extend MetroLink. A show of hands was not
called for by the facilitator, but the results were recorded and participants were asked
to share their perception of the benefits offered by a cut-and-cover option. Participants
preferred this option because they believed that it would be faster, quieter, and less
disruptive to neighborhoods and traffic flow.
Small Group Discussion Summary
Six small group work sessions were held. For each
small group, a facilitator guided a discussion around four questions and a recorder took
notes on flip charts. In response to the first question, concerning personal feelings
about the extension, participants expressed a range of feelings, from very negative to
mixed to very positive. Participants expressed their skepticism about the intent of the
planning process, arguing that they believe important decisions had already been made.
Others stated their concerns about the "North-of-Forest Park" route, the costs,
and their fears about neighborhood impacts. Others offered comments like
"wonderful," "excited" and "cautiously optimistic." Many
expressed mixed feelings, using words like "nervous," "uncertain,"
"unsure," or "excited and anxious."
Regarding perceptions of positive influences,
participants mentioned potential improvements in traffic congestion, air quality, and
improved connections to the airport, downtown and sports facilities. Community
cohesiveness, economic development, improved accessibility for the elderly, and improved
access to jobs also were mentioned. When asked about their concerns, participants said
they believed the quality of life of adjacent neighborhoods would decline due to increased
noise, traffic congestion, parking on residential street, and vibration. Participants also
expressed concern about aesthetics, pedestrian safety, the possible need for additional
right-of-way to accommodate the tracks, potential affects on bus service, the availability
of sufficient funds to "do it right," and the integrity of the planning process.
Because the presentation and question and answer session
at the start of the meeting went longer than anticipated, there was not sufficient time to
explore the final question, "Which design option do you prefer and why?"
Cut-and-cover was the design option most often cited as preferred but most of the groups
did not have time to explore the reasons why this option was favored. When discussed,
participants cited safety, speed, efficiency, and aesthetics as the primary benefits.
Surface options were mentioned by several participants as favored, a few others expressed
their preference for the open trench option.
(To allow more time for the introductory presentation and
question-and-answer periods before and after the break out sessions, the question
regarding design option preferences was not asked at the second two Issues Workshops.
Instead, participants were asked if they had additional questions for the Council and the
consultant team.)
Evaluation Sheet Summary
Evaluation sheets were distributed
to workshop attendees that asked them to evaluate the workshop regarding logistics
(location, time, set-up) and the quality of their experience. While the evaluation sheets
should not be interpreted as a statistically accurate picture of participants
opinions, they provide an indication of the overall quality of the experience. A total of
122 evaluation sheets were returned. Not surprisingly, the majority of respondents reside
closest to the Forest Park to University City segment of the proposed extension.
The majority of respondents agreed or strongly agreed with
the following statements:
- The Compton Drew Investigative Learning Center was an
accessible location for the Community Issue Workshop;
- Time slots were convenient for my schedule;
- I was able to express and share my feelings, hopes and
concerns about the MetroLink extension in my area in an open and participatory manner; and
- I was able to express my design option preference in a
manner that was fair and equitable.
More respondents were less positive or undecided about the
following statements:
- The presentation was valuable in helping me to participate
in the small group, and
- The displays and handouts were valuable in helping me to
understand more about the design options.
Attendees also were asked what they most liked and
disliked about the forum. Generally, people liked Richard Hocking, the opportunity to
express their views and hear the views of others, flexibility in format, small groups, and
large group Q & A. Attendees disliked the rigidity of the process, large group
facilitation, lack of detail, logistics (inadequate seating and poor acoustics), small
groups, and "rude" behavior of some participants, particularly in the large
group. Concern also was raised about the integrity of the process.
Friends and neighbors and mailings were cited most often
as the way respondents learned about the meeting.
Comment Sheet Summary
Participants provided written comments concerning
the engagement process and workshop, community impacts, and design recommendations and
preferences. With regard to the process, comments indicate people most appreciated the
information sharing that took place, although some questioned whether their opinions would
count. Community impact issues raised included concern about preserving neighborhood
integrity, noise, and safety. Participants also expressed a variety of preferences
regarding route location and profile, and station location.

Community
Issues Workshop 2
Richmond Heights to Shrewsbury
Location, Date & Time
Richmond Heights
Library; October 7, 1998; 7-9PM
Workshop Purpose
This Community Issues Workshop was designed to
provide an opportunity for the study team to elicit comments, concerns and questions from
interested parties concerning the Cross-County study and the design options for the
section of the MetroLink extension from Richmond Heights to Shrewsbury. The workshop was
sponsored by the East-West Gateway Coordinating Council (the Council) in cooperation with
the Bi-State Development Agency (Bi-State) and the Missouri Department of Transportation
(MoDOT).
Public Attendance
139 sign-in cards were collected from the
attendees. However, 150 packets were distributed and the actual attendance is estimated to
be closer to 165.
Staff Attendance
Council & Agency Staff
Engagement Team Members Design Team Members
Les Sterman, EWGCC
Mary Means, MMA
Richard Hocking, PTG
Jerry Blair, EWGCC
Steve Schukraft, MMA
Bill Schafer, PTG
Donna Day, EWGCC
Missy
Schukraft, MMA
Ron Deverman, PTG
Jim Seamon, EWGC
Leslie
Smith, MMA
Greg Knauer, PES
Steve Clark, MoDOT
Al
Witzig, MMA
Austin Tao, Austin Tao Assoc.
Jeanne Fuchs, MoDOT
Laurna Godwin, Vector
Andy
Trivers, Trivers Assoc.
Paul Wojciechowski, MoDOT Jessica Perkins,
Vector
Greg Northcut, Bi-State
Mark
Reid, Urban Strategies
Bob Innis, Bi-State
Gary Smith, Bi-State
A team of facilitators and recorders also participated.
Workshop Structure
The workshop was organized around an
introductory presentation, a question-and-answer period, small group work sessions, and a
final question-and-answer session. Upon entering the room, participants were asked to fill
out a registration card and were handed a packet of information about the study. Prior to
the commencement of the workshop, participants were encouraged to view displays prepared
by the design team. The workshop began with a welcome and an agenda review by the lead
facilitator, Jessica Perkins. Mark Reid served as large group recorder. Steve Schukraft
provided a brief introduction to the study and reviewed the study schedule. Next, Richard
Hocking presented the design options for this section of the extension. Mary Means then
moderated a question and answer session. On the panel were Les Sterman, Richard Hocking
and Steve Schukraft.
After the panel discussion Jessica Perkins instructed
participants to break into small groups that corresponded with a letter on the bottom of
the agendas. In the small groups, participants were asked by a facilitator to respond to
three questions: "What are you feelings about the MetroLink extension in your
area?" "How do you believe your community will be positively influenced by the
MetroLink extension in your area?" and "What concerns you most about the
MetroLink extension in your area?" Lastly, the participants were asked if they had
any additional questions for the Council. Participant comments in the small groups were
recorded on flip charts. Participants then reconvened as a large group, reported on their
work in the small groups, and asked additional questions of the panel. This concluded the
workshop activities.
Materials Provided
Packets of materials were made available to
attendees at the registration tables that included: an agenda, excerpt from the
newsletter, Cross-County MetroLink Update, Volume 1, Fall 1998, Frequently Asked Questions
fact sheet, Small Group Questions, Study Schedule, Evaluation Sheet, Comment Sheet, and a
copy of the Cross-County MetroLink Update. Information displays were posted along the
walls and included: large maps, photos of existing conditions at possible alignment
locations, sketches of the various vertical alignment options (at-grade, above grade,
below grade), and accompanying text.
Panel Discussion Summary
Participants asked questions regarding the
scope of the environmental analysis that will be conducted as part of the study, the study
timeline, methods of financing the extension, traffic impacts on local streets, width of
the existing right-of-way and possible distance from tracks to houses.
Small Group Discussion Summary
Five small group work sessions were held.
For each small group, a facilitator guided a discussion around four questions and a
recorder took notes on flip charts. In response to the first question, concerning personal
feelings about the extension, participants expressed a range of feelings, from very
negative to mixed to very positive. Participants used words like "worried,"
"concerned," "angry," and "apprehensive" as well as
"excited," "happy," and "optimistic" to described their
feelings about the extension.
Regarding perceptions of positive influences,
participants mentioned increased property values, economic development, and improved
accessibility to job centers, downtown, and the airport. Participants shared thoughts
about very specific benefits, such as the ability to get into Clayton without worrying
about parking, the possibility of alleviating traffic on Brentwood and Hanley, and the
possibility of connecting Webster University to the system via shuttle buses. When asked
about their concerns, participants said they were worried about the possible affects of
the extension-vibration, noise, divisiveness, visual clutter, increased traffic-on
adjacent neighborhoods, the size of park-and-ride facilities, the design quality of
stations and other facilities, and potential negative affects on property values. A few
expressed concern about the safety of children crossing the tracks or increased crime from
strangers entering their neighborhood. Others mentioned they were concerned about the
project's cost. A few participants shared their concern that the interests of residents
near the line would prevail over the interests of the region and that the extension would
not be built.
In response to the question "What additional
questions do you have for the Council?" participants requested additional information
about the possible impacts of the extension, the amount of land required for stations and
park-and-ride facilities, strategies for following universal design guidelines in the
extension's design, and cost estimates of different design alternatives. Participants also
asked about the timetable for construction, the integration of bus, bicycle and pedestrian
facilities, the cost of relocating power poles and lines, and more specifics on financing.
Questions about joint development opportunities also were raised.
Evaluation Sheet Summary
Also included in the
handouts were evaluation sheets. While the evaluation sheets cannot be interpreted
as a statistically accurate picture of participants opinions, they provide an
indication of the overall quality of the experience. A total of 41 sheets were returned.
The majority of the respondents reside closest to the Richmond Heights to Shrewsbury
segment of the proposed extension.
The majority of respondents were positive towards the
questions asked, agreeing or strongly agreeing with the following statements:
- The Richmond Heights Library was an accessible location for
the Community Issues Workshop;
- The timeslot was convenient to my schedule;
- I was able to express and share my feelings, hopes and
concerns about the MetroLink extension in my area in an open and participatory manner;
- The presentation was valuable in helping me to participate
in the small group discussions;
- The displays and handouts were valuable in helping me to
understand more about the design options.
In response to the question "I was able to express my
design option preference in a manner that was fair and equitable." respondents were
fairly evenly divided along the rating scale.
The mailings and newspaper were cited most often as the
way the respondents learned about the meeting.
Comment Sheet Summary
Comment sheets were distributed to
the participants in their handouts. Comments were received concerning the engagement
process and workshop design, community impacts and design recommendations and preferences.
With regard to the process and workshop design there were questions as to why voting on
options wasnt allowed and concerns about disruptive participants. There were
requests for more detailed maps. Community impacts were expressed as suggestions for noise
abatement, and concerns about traffic impacts, project budget and funding. Comments were
received about design recommendations and preferences related to specific design
suggestions regarding access road, pedestrian and bicycle access, ADA accessibility and
adequate parking.

Community Issues Workshop 3
Clayton & the Galleria Area
Location, Date & Time
Wydown Middle School; October 8,
1998; 7:00 to 9:00 PM.
Workshop Purpose
This Community Issues Workshop was
designed to provide an opportunity for the study team to elicit comments, concerns and
questions from interested parties concerning the Cross-County study and the design options
for the section of the MetroLink extension in Clayton and the Galleria area. The workshop
was sponsored by East-West Gateway Coordinating Council (the Council) in cooperation with
the Bi-State Development Agency (Bi-State) and the Missouri Department of Transportation
(MoDOT).
Public Attendance
111 sign-in cards were collected
from attendees. Staff at the registration table noted that not all attendees signed-in,
therefore actual attendance is estimated to be closer to 125. Based upon the evaluations
received, the majority of attendees were residents of Clayton.
Staff Attendance
Council & Agency Staff
Engagement Team Members Design Team Members
Jerry Blair, EWGCC
Mary Means, MMA
Richard Hocking, PTG
Donna Day, EWGCC
Steve
Schukraft, MMA
Bill Schafer, PTG
Jim Seamon, EWGCC
Missy
Schukraft, MMA
Greg Knauer, PES
Steve Clark, MoDOT
Leslie Smith, MMA
Austin Tao, Austin Tao Assoc.
Jeanne Fuchs, MoDOT
Al
Witzig, MMA
Andy Trivers, Trivers Assoc.
Paul Wojciechowski, MoDOT Laurna Godwin, Vector
Greg Northcut, Bi-State
Jessica
Perkins, Vector
Mark Reid, Urban Strategies
A team of facilitators and recorders also participated.
Workshop Structure
The workshop was organized around an
introductory presentation, a question-and-answer period, small group work sessions, and a
final question-and-answer session. Upon entering the room, participants were asked to fill
out a registration card and were handed a packet of information on the study. Prior to the
commencement of the workshop, participants were encouraged to view displays prepared by
the design team. The workshop began with a welcome and an agenda review by the lead
facilitator, Jessica Perkins. Mark Reid served as large group recorder. Steve Schukraft
provided a brief introduction to the study and reviewed the study schedule. Next, Richard
Hocking presented the design options for this section of the extension. Mary Means then
moderated a question and answer session. On the panel were Jerry Blair, Richard Hocking
and Steve Schukraft.
After the panel discussion Jessica Perkins instructed
participants to break into small groups that corresponded with a letter on the bottom of
the agendas. In the small groups, participants were asked by a facilitator to respond to
three questions: "What are you feelings about the MetroLink extension in your
area?" "How do you believe your community will be positively influenced by the
MetroLink extension in your area?" and "What concerns you most about the
MetroLink extension in your area?" Lastly the participants were asked if they had any
questions for the Council. Participant comments in the small groups were recorded on flip
charts. Participants then reconvened as a large group, reported on their work in the small
groups, and asked additional questions of the panel. This concluded the workshop
activities.
(During the workshop questions were raised about the
selection of the meeting date and time. A open house at the Clayton High School was held
the same night. When the workshop was scheduled, the team inquired about the school
systems plans for other meetings in other locations on the same night and were
informed that there were no conflicting events.)
Materials Provided
Packets of materials were made available
to attendees at the registration tables that included: an agenda, excerpt from the
newsletter, Cross-County MetroLink Update, Volume 1, Fall 1998, Frequently Asked
Questions fact sheet, Study Schedule, Phase One Questions fact sheet, Evaluation Sheet,
Comment Sheet, Small Group Questions, and a copy of the Cross-County MetroLink Update.
Information displays were posted along the walls and included: large maps, photos of
existing conditions at possible alignment locations, sketches of the various vertical
alignment options (at-grade, above grade, below grade), and accompanying text.
Panel Discussion Summary
The panel addressed several questions,
including questions regarding the difference between MetroLink and the old street car
system, project costs and financing, the authority of state agencies to regulate
surface-running trains, the condition of Forest Park Parkway south of the Clayton CBD, and
methods for assessing traffic impacts on local streets.
Small Group Discussion Summary
Five small group work sessions
were held. For each small group, a facilitator guided discussion around four questions and
a recorder took notes on flip charts. In response to the first question, concerning
personal feelings about the extension, participants expressed a range of feelings, as they
did in other workshops, from very negative to mixed to very positive. Participants used
words like "quietly resigned," "dissatisfied," "skeptical,"
"worried," and "apprehensive" as well as "enthusiastic" and
"positive." Many expressed mixed feelings, offering comments such as these:
"hopeful/suspicious," "fear and excitement," "mixed and
undecided," and "positively apprehensive."
Regarding perceptions of positive
influences, participants mentioned possible reductions in traffic congestion, increased
accessibility to Clayton and downtown St. Louis, increased property values, benefits for
merchants, improvements in air quality, and better accessibility for the young, elderly
and persons with disabilities. Participants also mentioned that the system could help make
the St. Louis region a more unified, modern, cosmopolitan community. When asked about
their concerns, participants said they were worried about impacts on
neighborhoodsvibration, noise, divisiveness, visual clutter, increased
trafficif the line were not below grade, possible decreases in property value, the
visual affects of an elevated option, and impacts on MetroLink and bus fares. Participants
also expressed concerns that a surface train may be too slow or may result in increased
congestion on Claytons commercial and residential streets. Some raised concerns
about the extensions costs and proposed methods of financing. A few also expressed concern
about the possibility of increased crime from strangers entering Clayton. The potential
short term impacts on merchants during construction also was mentioned.
In response to the question "What additional
questions do you have for the Council?" participants requested additional information
about the ways decisions will be made by the Council, how the extension fits with other
plans for the extension of MetroLink in the region, the location and design of stations
and park-and-ride facilities, and the cost, speed, and travel times associated with
different design options. Participants also asked why an alignment through Shaw Park was
not included in the list of options, why the Council has not pursued federal funding for
the extension, and when more detailed information of the design options would be available
for public review.
Evaluation Sheet Summary
Evaluation sheets were
distributed to workshop attendees asking them to evaluate the workshop regarding logistics
(location, time, set-up) and the quality of their experience. While the evaluation sheets cannot
be interpreted as a statistically accurate picture of participants opinions, they
provide an indication of the overall quality of the experience. A total of 50 evaluation
sheets were returned. Not surprisingly, the majority of respondents reside closest to the
Clayton and Galleria area segment of the proposed extension.
The majority of respondents agreed or strongly agreed with
the following statements:
- The Wydown School was an accessible location for the
Community Issue Workshop;
- Time slots were convenient for my schedule;
- I was able to express and share my feelings, hopes and
concerns about the MetroLink extension in my area in an open and participatory manner; and
- The presentation was valuable in helping me to participate
in the small group discussions.
More respondents were less positive or undecided about the
following statements:
- The displays and handouts were valuable in helping me to
understand more about the design options;
- I was able to express my design option preference in a
manner that was fair and equitable.
Mailings and the newspaper were cited most often as the
way respondents learned about the meeting.
Attendees also were asked what they most liked and
disliked about the forum. Generally, people liked the question and answer session with
Richard Hocking, listening and learning "without a shouting match," process
structure, fairness, and small groups. Attendees disliked the lack of detail,
"voluable/angry participants," schedule conflict with high school function, and
feeling of manipulation. Concern also was raised about the integrity of the process (e.g.,
"Feeling that the process of community engagement is only window dressing").
Comment Sheet Summary
Fifteen comment forms were handed-in at the
workshop. Comments regarding the engagement process included issues pertaining to the
quality and amount of information. Respondents also had questions and concerns about
impacts of construction, costs, and funding. Specific design recommendations were made
pertaining to horizontal and vertical alignments, stations, and bike facilities.

Evaluation of Activities
The success of any public meeting is
closely related to the meeting planner's ability to design a process that anticipates and
responds to the expectation of participants. In some respects, participant expectations
were not met during the first round of public meetings for the Cross-County study. The
reasons expectations may not have been met are explored below.
Clarity of Purpose
The first round of public meetings
were designed to provide stakeholders with an introduction to the study process and team,
and an opportunity to share issues, ideas and concerns with the Council staff and study
team. It was anticipated that interested individuals would attend the Forum to learn more
about the study, then attend an issues workshop in their neighborhood and share their
ideas and concerns with the team. Although this structure was described in the newsletter
and announcements, the team's expectation that participants would attend both the forum
and a workshop proved unrealistic. In addition, the expectation that even the most
interested, passionate people would attend only the single workshop which addressed their
neighborhood or special interest proved unrealistic.
It was apparent at the first workshop that many
participants had not attended the forum and may not have had a clear sense of how the
study was being conducted or how and when design decisions would be made. Many had also
not received a copy of the study brochure or newsletter, so they came to the meetings with
very little knowledge of the study process. When it was announced that time had not been
budgeted for questions-and-answers and that a conventional public hearing format was not
proposed, many were surprised to learn they would not have a chance to ask questions or
speak in front of a large assembly. To better manage expectations at the second two
workshops, a brief introduction to the study process was provided at the start of the
meeting and question-and-answer sessions were held both before and after the small group
discussion sessions.
Study Sequence & Design Details
The implications of not having
draft evaluation criteria or detailed design alternatives complete and ready for public
review were not adequately anticipated in the design of the engagement events. The draft
evaluation criteria were scheduled to be complete and ready for review along with the
design options, and an announcement of the availability of the draft criteria was
announced in the first issue of the study newsletter, Cross-County Update. When it
became apparent that the draft criteria would not be complete in advance of the Public
Forum, it was decided that it would be best to postpone completion of the draft criteria
and have this material ready for public review during the second phase of study. Since the
criteria would not be used until much later in the project, there would still be an
extended period for public review and comment during the second cycle of meetings. (As
presently planned, the draft criteria will be complete and available for public review in
mid-November.) The absence of the draft criteria at the Forum and the Community Issues
Workshops may have contributed to the feeling among some participants that the Council was
withholding information.
It was clear during the first workshop that participants
also wanted more detailed information about the design options, and expected to have an
opportunity to learn more about the design options and comment on them in a public
setting. Unfortunately, at this early stage of the design process, little new information
was available for presentation. After several years of planning, stakeholders are
understandably frustrated that more information has not been developed and presented for
comment. While the Councils basic premise at the outset of the design process was to
start with a "clean slate" as a way of encouraging a more meaningful community
engagement process, many went so far as to suggest that detailed design work has been
completed and is being withheld from the public.
Timing of Decisions
The high level of anxiety expressed by
many participants, especially during the first Workshop, appeared to grow from a false
expectation that a decision on a conceptual design was imminent and that the Community
Issues Workshops were the only forum for the expression of concerns and preferences.
Though the Council's public information material stated otherwise, many came to the
Workshops thinking that it would be their only opportunity to voice their concerns. While
it is difficult to know the reasons behind these false expectations, flyers prepared by
others announcing the meeting as a hearing may have caused some misunderstanding among
participants.
Meeting Format
While most participants who filled out an
Evaluation Sheet suggested they were able to express their feelings, hopes and concerns in
an open and participatory manner, many came to a workshop expecting a different kind of
meeting than what was planned. Many expected that the workshops were designed to as public
hearings, where participants would have an opportunity to provide public testimony. This
was not suggested in the Council's materials, but signs and flyers prepared by others
described the meetings as public hearings rather than workshops.
Quality of Small Group Discussions
Another shortcoming of the workshop
design was the inability to counter incorrect statements made by participants. Apparently
aimed at affecting the opinion of others, some participants offered incorrect or
misleading information during the small group discussions. Inaccurate statements
concerning the design options and their possible impacts on surrounding communities were
aired, and design team members did not have an opportunity to respond. Several
participants, many of whom attended several small group discussions, made inaccurate
statements about the design options, suggesting for example, that trains would run in
mixed traffic and sound horns when passing near residential areas. Council staff or
members of the study team were not available to offer corrections or additional
information, so it is likely that participants interested in finding out more about the
study left the workshop with inaccurate or incomplete information.

Phase Two Engagement Activities
The next round of public meetings will be
designed primarily as informational or educational sessions. These sessions will be
designed to provide the public with greater access to the design consultants and more
opportunities to have questions answered and concerns addressed. More emphasis will be
placed on the clarity of the presentation materials. The team will also make an effort to
distribute information more widely, ensuring that property owners and stakeholders
throughout the region have opportunities to learn more about the design alternatives and
the ways these alternatives will be evaluated.

Appendix A: Phase One
Media Coverage
Publicity & Media Coverage at the
September 28, 1998 Public Forum
Media coverage at this forum
included:
- KDNL-TV/Channel 30. Footage of forum and interview with Les
Sterman ran during ten o'clock newscast.
- KMOV-TV/Channel 4. News package by reporter Anne Steffens
featuring interviews with Les Sterman and residents ran during ten o'clock newscast.
- KPLR-TV/Channel 11. Footage of forum and interview with Les
Sterman ran during nine o'clock newscast.
- KSDK-TV/Channel 5. Footage of forum ran during six o'clock
newscast.
- KTVI-TV/Channel 2. Footage of forum ran during nine and ten
o'clock newscasts.
- KTRS-AM 550. Reporter Craig Unger interviewed Les Sterman
and residents for next day morning drive time. 5,000 watts.
- Metro Networks News. Radio wire service. Reporter/News
Anchor Tony Hicks interviewed Les Sterman and residents for next day morning drive time on
KEZK-FM 102.5 (100,000 watts) and WIL-FM 92.3 (100,000 watts).
- Suburban Journals
. Reporter Dan Younts covered forum
for an article in Sunday, October 4th journals.
St. Louis Post-Dispatch. Reporter Phil Sutin covered the
forum.
Media Coverage at the October 1, 1998 Community
Issues Workshop
Media coverage at this workshop
included:
- Metro Network News. Radio wire service. Reporter/News
Anchor Tony Hicks covered the workshop;
- KMOV-TV. Footage of workshop ran during ten o'clock
newscast; and
- St. Louis Post-Dispatch
. Reporters Phil Sutin and
Sterling Levy covered the meeting.
Media Coverage at the October 7, 1998 Community
Issues Workshop
Media coverage at this workshop included:KMOV-TV. Footage of workshop ran during ten
o'clock newscast;
KMOX Radio. Reporter interviewed attendees and
Jerry Blair;
KTRS-AM 550 Radio. Reporter interviewed attendees;
and
St. Louis Post-Dispatch. Reporter Phil
Sutin covered the workshop.
Media Coverage at the
October 8, 1998 Community Issues Workshop
Media coverage was as follows:
- St. Louis Post-Dispatch. Reporter Phil
Sutin covered the workshop.
Additional Media Coverage
Following is a rundown of the media coverage
and media appearances by Les Sterman that took place during the first phase of the
community engagement process for the Cross-County MetroLink Segment I Extension.
Media Appearances by Les Sterman:
- KMJN/Majic 105. Sunday, September 27th at 7:30 a.m. on
"Sunday Morning Live" with Deneen Busby. Host also took calls from listeners.
100,000 watts.
- KLOU/103.3. News reporter Meme Wolf conducted a taped
interview with Les Sterman to air during Monday morning drive time on September 28th.
100,000 watts.
- KMOV-TV/Channel 4. Monday, September 28th at
6:00,6:30,7:00,7:30 and 8:00 a.m. morning newscasts with reporter Kathryn Jamboretz. Les
Sterman appeared live at 6:00 a.m. and then a taped interview ran during the other
segments.
- KMOV-TV/Channel 4. Saturday, October 3rd at noon and
Sunday, October 4th at 6:30 a.m. on "Eye on St. Louis" with Mary Cannon.
In addition to the above coverage, Les
Sterman met with Donald Suggs, publisher of the St. Louis American, and Alvin Reid,
city editor of the newspaper on Tuesday, September 22nd to discuss the
Cross-County community engagement process. On friday, September 11th, Les
Sterman, Mary Means and Richard Hocking via telephone met with Philip Kennicott and Phil
Sutin of the St. Louis Post Dispatch to discuss the community engagement process.
Besides the media coverage specifically about the
workshop, the following articles ran in the St. Louis Post-Dispatch:
- September 15th article on MetroLink options for
Cross-County alignment;
- September 27th news brief giving dates, times and locations
of upcoming Public Forum and Community Issues Workshops;
- September 28th article on the Community Working Group;
- September 29th article on how federal funding for MetroLink
tight for cities;
- September 30th article on how MetroLink process will be
open to discussion; and
- October 13th mention in Jerry Berger's social column about
how County Executive Buzz Westfall appointed one African-American and three whites to the
Community Working Group while St. Louis Mayor Clarence Harmon appointed four whites to the
group.
In addition, Washington University's Student
Life News published an article on the first phase of the design study in its October
6th edition.
East-West
Gateway Coordinating Council
10 Stadium Plaza
St. Louis, MO 63102-1714
Phone: 314-421-4220 (MO) or 618-274-2750 (IL)
Fax: 314-231-6120
e-mail: Postmaster@ewgateway.org or Webmaster@ewgateway.org
last updated: 10/20/98 |
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